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How It Works

Our Model

We use small cash incentives to boost childhood vaccination rates, preventing disease and saving lives. Our model is cost-effective and backed by rigorous evidence

New Incentives’ All Babies  program operates in North West, Nigeria (Jigawa, Katsina, and Zamfara States), a remote, poor region with one of the lowest childhood vaccination rates in the world. In partnership with local government partners, we provide small cash transfers to caregivers when their infants receive each of four vaccines: BCG (against tuberculosis), PENTA (against diphtheria, tetanus, whooping cough, hepatitis B, and Haemophilus influenzae type b), PCV (against pneumococcal disease), and MCV (against measles). These vaccinations are part of the routine schedule for infant immunizations in Nigeria and are provided at no cost to the caregiver through government-supported clinics. In addition, New Incentives addresses other barriers to immunization coverage, supporting partners to increase vaccine supply and increase awareness of the benefits of vaccines. We are constantly using data and evidence to inform our model and our daily operations.

579,205

Infants served by the program

2,077,551

Cash transfers issued after verifying vaccinations

82.65%

Retention rate through vaccination cycle

How Small Cash Incentives Work

The All Babies Program

Poor people living in remote, rural areas often face significant barriers to accessing healthcare. In Nigeria, routine childhood vaccinations are provided at government clinics free of charge, but caregivers often find it difficult to afford transportation and face other challenges to taking their baby to a clinic – often half a day’s trip away or longer. These round-trip journeys to the clinic must be made six times to complete a childhood routine vaccination schedule, all within the first year of a baby’s life.

Offering a monetarily small, yet significant, incentive – which covers the cost of transportation to a clinic plus food – has been proven through a randomized evaluation to provide enough of a “nudge” to double the percentage of infants who get fully vaccinated, with life-saving benefits. This model – New Incentives’ All Babies program – was developed based on evidence from successful immunization programs from around the world and was independently and rigorously evaluated in Nigeria before we began scaling it up. Now, as we expand, we are gathering and using detailed data to monitor and inform our day-to-day operations and strategy – ensuring we continue to make the biggest impact possible per dollar.

New Incentives works within and in close partnership with local government institutions. Our impact would not be possible without our local partners in Nigeria.

Verify infant gets vaccinated and meets condition
Caregiver/parent receives cash transfer and information about vaccinations
At birth or soon after
₦500
Tuberculosis
BCG
Polio
OPV
Hepatitis B
Hep B
₦500
At 6, 10, and 14 weeks
₦500
+ ₦500
+ ₦500
Diphtheria, Tetanus,
Pertussis, Hepatitis B, and HIB
PENTA
Pneumococcal
PCV
Polio
OPV, 1 dose IPV
₦500 + ₦500 + ₦500
At 9 months
₦2,000
Measles
MCV
Yellow Fever
YF
Meningitis
Men A
₦2,000

Program Activities Supported by New Incentives

01
Verify infants have received the appropriate vaccinations (condition) and disburse the predefined cash transfer
02
Raise awareness of the benefits of vaccination and increase demand for immunization services
03
Improve vaccine supply by identifying and addressing bottlenecks in the vaccine supply chain
01
Zamfara
02
Katsina
03
Jigawa

The program is conducted with the approval of and in close collaboration with the Governments of Katsina, Zamfara and Jigawa States in North West, Nigeria. According to the 2018 Nigeria Demographic and Health Survey, North West, Nigeria, is the region with the lowest vaccination coverage in Nigeria with only around one quarter of the infants getting fully immunized, leaving a large population of infants vulnerable to disease outbreaks.

Impact

Frequently Asked Questions

01
1
HOW DOES YOUR PROGRAM WORK IN DETAIL?
min+

Many mothers in North West Nigeria live on less than $2 a day and cannot visit the clinic for various reasons. They face challenges such as affording the transportation cost to the clinic, associated loss in earnings from small-scale trading or farming, receiving permission from their partners, fear of vaccination side effects, cultural barriers to vaccination, or often a combination of these factors. Working within government clinics and in conjunction with existing programs, we provide small cash incentives to caregivers after verifying that their infant has gotten the latest vaccinations. The six transfers given during six visits to the clinic in the first year of the infant’s life total ~USD $11, enough to cover transport, medicine, and food for their families.

02
2
WHY IS THIS PROGRAM IMPORTANT?
min+

Poor mothers in rural West Africa are stuck in a cycle of poverty. Living at the bottom of the economic ladder forces them to make choices between their survival today and a better future for them and their children tomorrow.  With a small cash incentive, caregivers do not have to worry about missing work and can afford transport to access health clinics. Put simply, they no longer have to choose between food today or health tomorrow. The impact is profound: children are protected against deadly diseases.

03
3
WHAT EVIDENCE IS THE PROGRAM BASED ON?
min+

Vaccination is one of the most cost-effective public health interventions in the world (Rémy, Zöllner, and Heckmann, 2015), but childhood routine vaccination rates are persistently low in some areas of the world, including northern Nigeria. New Incentives developed the All Babies program in response to a body of evidence that conditional cash transfers can improve health behavior (see, for example, Bastagli et. al., 2015), evidence that small incentives can significantly increase vaccination rates (see Banerjee et al., 2010) as well as other behavioral science research on the power of small incentives (see examples). Altogether, the research suggested that small cash incentives could be an extremely cost-effective way to increase vaccination rates in areas where rates are low, but a randomized evaluation had not been conducted on this exact model or in the context of northern Nigeria. Therefore, before scaling up, New Incentives decided to have its model rigorously tested with a randomized controlled trial. The trial, conducted by IDinsight and Hanovia Limited, found that the program doubled the percentage of infants who were fully immunized, increasing coverage from roughly a quarter to just over half of all infants. (For more details, see the Evidence section and other answers below.)

04
4
WHAT IS A RANDOMIZED CONTROLLED TRIAL AND WHY IS IT IMPORTANT?
min+

A randomized controlled trial or RCT is regarded as the gold standard for evaluating the effectiveness of an intervention. With an RCT, people are allocated at random (by chance alone) to receive an intervention or be part of a control group that does not receive the intervention at the time of the study, creating groups that are comparable. The control group allows researchers to establish a “counterfactual” to know what would have happened in the absence of the program. Researchers compare outcomes between groups over time, and any differences that emerge can be attributed to the intervention.  An RCT is the best way to establish a causal effect of an intervention, helping organizations know with confidence what their work actually does and does not do.

05
5
WHAT WERE THE RESULTS OF THE RANDOMIZED CONTROLLED TRIAL OF THE ALL BABIES PROGRAM?
min+

The evaluation found that the program substantially increased vaccination coverage for children between 12 and 16 months of age. Children living in the catchment areas of program clinics had 16 percentage points higher coverage of BCG vaccine, 21 percentage points higher coverage of the first dose of pentavalent vaccine, and 14 percentage points higher coverage of measles vaccine. Importantly, the program doubled the percentage of infants who were fully vaccinated (BCG, penta 1-3, and measles), increasing coverage from roughly a quarter to just over half of all infants. The RCT also found that the program had improved the timeliness (within 1 month) of the measles vaccine, optimizing the protection of the vaccine. Additionally, program clinics were more likely to report no or rare stockouts than control clinics, suggesting that the program’s impact may go beyond stimulating vaccine demand to also reduce vaccine supply constraints.

06
6
IS THIS PROGRAM SUSTAINABLE?
min+

Yes. Vaccination provides immunity that is sustained throughout a person’s life. Increasing vaccination rates also increases the proportion of a population that is immune to a disease, making disease outbreaks less likely in the future. In addition, this model was shown through rigorous, independent evaluation to have other positive effects that contribute to sustainability such as positive effects on knowledge and attitudes about vaccines in the areas covered by the program. This result suggests the caregivers may be more likely to have other children vaccinated in the future and that the program may have effects on their family and neighbors as well, though further research would be needed to confirm this.

07
7
HOW IS NEW INCENTIVES DIFFERENT THAN TRADITIONAL AID?
min+

New Incentives focuses on using evidence-based methods to make programmatic decisions and to do the most good possible per dollar spent. Some examples of how we do this: we designed our program based on evidence on conditional cash transfers, an approach that has proven to be effective in changing health behaviors; we focus on immunizations and operate in North West, Nigeria, where only around 25% of infants are fully immunized (thus leading to devastating disease outbreaks); and we base operational decisions on rigorous data collection to increase program effectiveness and efficiency.

08
8
WHERE DO YOU OPERATE?
min+

New Incentives operates where it can have the biggest impact: rural Nigeria. The West African country is home to just 3% of the world’s population, yet accounts for 13% of the world’s mortality of children under five, the second highest rate in the world.

09
9
ARE DONATIONS TO NEW INCENTIVES TAX-EXEMPT?
min+

Yes. Donations to New Incentives made in the USA are tax-exempt under section 501(c)(3) of the Internal Revenue Code. Contact us if you'd like to donate from outside the US.

010
10
DO CASH TRANSFERS REPLACE THE INTRINSIC MOTIVATION OF PARENTS TO VACCINATE THEIR INFANTS?
min+

There is no strong evidence to suggest that small incentives reduce intrinsic motivation to get vaccinated. We believe this may be because the small size of the transfer acts more as a behavioral “nudge” – helping caregivers get over the hurdle of getting to the clinic – as opposed to providing a real monetary “reward.” However, there is some evidence that larger transfers can dampen intrinsic motivation. This is something that we and other organizations continue to assess and consider as the evidence base grows.

011
11
HOW DOES NEW INCENTIVES PREVENT FRAUD?
min+

Fraud mitigation and preventing potential leakage of funds is one of our core responsibilities. We have comprehensive procedures and systems to prevent and detect fraud. We carry out post-transfer reviews of each disbursement, regularly perform unannounced program audits, and have robust data analytics that we continuously iterate based on lessons learned. We follow rigorous standards for recruiting, training, and managing our personnel.

012
12
HOW DOES NEW INCENTIVES SUPPORT VACCINE SUPPLY?
min+

New Incentives encourages timely vaccination recordkeeping and reporting, reviews vaccine stocks to help prevent vaccine stockouts, and provides support to government stakeholders to submit vaccine utilization reports. To assess vaccine quality, we work with clinic staff to review vaccine vial monitors (VVMs) and vaccine expiry dates, and call Local Cold Chain Officers (LCCOs) and State Cold Chain Officers (SCCOs) every other week to verify the stock and validity of vaccine supply. A documented review of availability of adequate stock is completed before each immunization day. Issues are resolved prior to the start of the session when escalated. Stockouts that occur during the session are also reported, and efforts are made to resolve before the next session. Our teams work with LCCOs and SCCOs to assess availability of adequate vaccines in stock for the next two weeks.

013
13
DOES NEW INCENTIVES SUPPORT THE ROUTINE IMMUNIZATION SYSTEM OUTSIDE OF CASH TRANSFERS?
min+

New Incentives actively participates at the State Emergency Routine Immunization Coordination Centre (SERICC) and has provided financial and technical supports such as: training of LGA Routine Immunization Officers, printing of data tools and materials for outreach with traditional leaders, support for SERICC infrastructure, collaboration with private clinics on routine immunizations, participation in supportive supervision, and quarterly earmarked financial support to SERICC on their choice of activities that strengthen routine immunization.

01
1
HOW DOES YOUR PROGRAM WORK IN DETAIL?
min+

Many mothers in North West Nigeria live on less than $2 a day and cannot visit the clinic for various reasons. They face challenges such as affording the transportation cost to the clinic, associated loss in earnings from small-scale trading or farming, receiving permission from their partners, fear of vaccination side effects, cultural barriers to vaccination, or often a combination of these factors. Working within government clinics and in conjunction with existing programs, we provide small cash incentives to caregivers after verifying that their infant has gotten the latest vaccinations. The six transfers given during six visits to the clinic in the first year of the infant’s life total ~USD $11, enough to cover transport, medicine, and food for their families.

02
2
WHY IS THIS PROGRAM IMPORTANT?
min+

Poor mothers in rural West Africa are stuck in a cycle of poverty. Living at the bottom of the economic ladder forces them to make choices between their survival today and a better future for them and their children tomorrow. The With a small cash incentive,s caregivers do not have to worry about missing work and can afford transport to access health clinics. Put simply, they no longer have to choose between food today or health tomorrow. The impact is profound: children are protected against deadly diseases.

03
3
WHAT EVIDENCE IS THE PROGRAM BASED ON?
min+

04
4
WHAT IS A RANDOMIZED CONTROLLED TRIAL AND WHY IS IT IMPORTANT?
min+

A Randomized Controlled Trial or RCT is a study in which people are allocated at random (by chance alone) to receive an intervention so that the results can be compared with a control group who did not receive the intervention. This matters because the impact of a program is often a complex interaction of circumstances and effects with unknown externalities. An RCT can help dissociate these interactions to help establish a causal effect of an intervention. It helps organizations assess what their work actually does and does not do.

05
5
WHAT WERE THE RESULTS OF THE RANDOMIZED CONTROLLED TRIAL OF THE ALL BABIES PROGRAM?
min+

06
6
IS THIS PROGRAM SUSTAINABLE?
min+

07
7
HOW IS NEW INCENTIVES DIFFERENT THAN TRADITIONAL AID?
min+

New Incentives focuses on using evidence-based methods to make programmatic decisions and to do the most good possible. Some examples of how we do this: we designed our program to use Conditional Cash Transfers, an approach that has been proven to be effective in changing health behaviors; we focus on immunizations and operate in North West, Nigeria, where only around 25% of infants are fully immunized (thus leading to devastating disease outbreaks); and we base operational decisions on rigorous data collection to increase program effectiveness.

08
8
WHERE DO YOU OPERATE?
min+

New Incentives operates where it can have the biggest impact: rural Nigeria. The West African country is home to just 3% of the world’s population, yet accounts for 13% of the world’s mortality of children under five, the second highest rate in the world.

09
9
ARE DONATIONS TO NEW INCENTIVES TAX-EXEMPT?
min+

Yes. Donations to New Incentives made in the USA are tax-exempt under section 501(c)(3) of the Internal Revenue Code. Contact us if you'd like to donate from outside the US.

010
10
DO CASH TRANSFERS REPLACE THE INTRINSIC MOTIVATION OF PARENTS TO VACCINATE THEIR INFANTS?
min+

This is an important question and there isn’t substantial evidence to suggest that this is likely to be a problem for cash transfers of the size given in our program. However, there is some evidence to the contrary potentially for larger transfer sizes. This is something that we and other organizations continue to assess and consider as the evidence base grows.

011
11
HOW DOES NEW INCENTIVES PREVENT FRAUD?
min+

Fraud mitigation and preventing potential leakage of funds is one of our core responsibilities. We have comprehensive procedures and systems to prevent and detect fraud. We carry out post-transfer reviews of each disbursement, regularly perform unannounced program audits, and have robust data analytics that we continuously iterate based on lessons learned. We follow rigorous standards for recruiting, training, and managing our personnel.

012
12
HOW DOES NEW INCENTIVES SUPPORT VACCINE SUPPLY?
min+

New Incentives encourages timely vaccination recordkeeping and reporting, review of vaccine stock to help prevent vaccine stockouts, and provides support to government stakeholders to submit vaccine utilization reports. To assess vaccine quality, we work with clinic staff to review vaccine vial monitors (VVMs) and vaccine expiry dates, and call Local Cold Chain Officers (LCCOs) and State Cold Chain Officers (SCCOs) every other week to verify the stock and validity of vaccine supply. A documented review of availability of adequate stock is completed before each immunization day. Issues are resolved prior to the start of the session when escalated. Stockouts that occur during the session are also reported, and efforts are made to resolve before the next session. Our teams work with LCCOs and SCCOs to assess availability of adequate vaccines in stock for the next two weeks.

013
13
DOES NEW INCENTIVES SUPPORT THE ROUTINE IMMUNIZATION SYSTEM OUTSIDE OF CASH TRANSFERS?
min+

New Incentives actively participates at the State Emergency Routine Immunization Coordination Centre (SERICC) and has provided financial and technical supports such ass: training of LGA Routine Immunization Officers, printing of data tools and materials for outreach with traditional leaders, support for SERICC infrastructure, collaboration with private clinics on routine immunizations, participation in supportive supervision, and quarterly earmarked financial support to SERICC on their choice of activities that strengthen routine immunization.

Impact Evaluation Key Findings

An independent randomized controlled trial found, among other positive findings, that New Incentives’ All Babies program:

Increased Coverage

The program doubled the percentage of infants who were fully vaccinated, increasing coverage from roughly a quarter to just over half of all infants.

Improved Timeliness

Infants who received measles vaccines were 33 percentage points more likely to receive the vaccine within one month of the recommended age.

Improved Knowledge and Attitudes

Caregivers in areas served by the program had better knowledge and more favorable attitudes toward immunization.

Reduced Stockouts

Government clinics with the program were 18 percentage points less likely to report vaccine stockouts during the last 12 months.

Give Well

New Incentives offers conditional cash transfers (CCTs) to incentivize infant vaccination in North West Nigeria. There is strong evidence that expanding vaccination reduces illness and death among young children. CCTs could plausibly be a cost-effective way to increase vaccination rates among children in areas like North West Nigeria where vaccine supply is adequate but uptake is low.

Nancy Birdsall

Founding President / Center for Global Development

I think Conditional Cash Transfer programs are as close as you can come to a magic bullet in development. They are creating an incentive for families to invest in their own children’s futures. Every decade or so, we see something that can really make a difference, and this is one of those things.

Research

New Incentives' program was developed based on a body of rigorous evidence supporting conditional cash transfers and incentives for childhood vaccinations. It was then evaluated through a randomized controlled trial and found to double the percentage of children who were fully immunized

The following links contain particularly insightful research on CCTs.

Impact of CCTs on Maternal and Newborn Health

GiveWell Review of Cash Transfers

Give Well

“New Incentives is one of our top-rated charities and we believe that it offers donors an outstanding opportunity to accomplish good with their donations.”
Read more

World Bank

CCTs have been remarkable in a variety of ways. One of those ways is that perhaps more than any intervention in developing countries, CCTs have been evaluated credibly for their impact on a variety of outcomes—consumption, labor market participation, poverty, nutritional status, and schooling to name but a few. (Source)